Memo to Agents of Sigma Global Samples †MyAssignmenthelp.com

Question: Discuss about the Memo to Agents of Sigma Global. Answer: The memo below discusses about the company named as Sigma Global that provides services to its clients who are interested to undertake courses at universities overseas. The services include marketing, promotion of courses, advising students on academic matters, providing them with accommodation, transportation, and care services to the students. The following memo is addressed to Mrs. Rania Singh who is the Customer Services Agent. The Company Sigma Global provides services to their clients who are interested to undertake university courses overseas. They are mainly students and the company helps them by providing them with advice related to academics and care services. The company has clients in more than hundred and fifty countries over the world (Kotler Armstrong, 2013). A large client survey that had taken place and it was noticed that there had been a problem in the uniformity of the information provided by the agents to the probable clients. There have been some policy changes and a number of recommendations have been made. There is need for an approval by the agent from the Sigma Global for preparation of any material of marketing for the local marketing and advertising (Fullerton, Kendrick McKinnon, 2013). Ethical marketing has to be ensured by the agents concerned. Ethical marketing is the applying of the marketing ethics in the process of marketing. This will allow the company to be responsible towa rds their clients. The ethical marketing promotes the qualitative benefits for customers, which usually are failed to be recognized (Jobber Ellis-Chadwick, 2012). The information about each institution is to be ensured by the agents. The agents also need to be certain about the courses that are delivered and the ranking of the Universities. The agents have to be certain that there is the representation off all the institutions in an equal and fair manner. The agents provide advice on issues related to accommodation to the students who apply for the University courses overseas. The accommodation advices that are provided should be accurate and a promise to meet the desired expectations and experiences. Sigma Global provides transportation to the students and other clients in the first weeks in Australia (Redding Turner, 2014). The advice that is related to transportation should have the estimated cost, concessions and other benefits. Cost estimate is the product, which belongs to the cost estimating process (Mislick Nussbaum, 2015). This cost estimate has a single value and has identifiable component values. Concessions are granted in response to demands of the students and the other clients. Sigma Global also offers childcare services to the students. The cost of the childcare and the duration of such services, which are mainly concerned with opening hours and the university breaks (Chernomas Shapiro, 2013). The organization would like to persuade the agents to comply with the recommendations made by the organization. The agents should provide the students with complete knowledge about all the services that the organization gives to its clients around the world. The matter is to be clearly stated so that the agents have a clear idea about the policies of the organization. Due to the large client survey that had taken, place the problem in the uniformity of the information provided by the agents to the probable clients (Rumelt, 2012). The Sigma Global Company would like to show their commitment towards the students to make the right choices in the academic courses. The organization is confident that uniform and consistent information will be provided to the clients. Sigma Global has made these changes in the policies so that the agents do not provide incorrect information to the probable clients. The company wants to eliminate any loopholes that had generated by the agents while providing information to the respective clients. This is an attempt made by the company to make amends to the mistake com mitted by the agents during transformation of information to the respective clients. The agents have to comply with the recommendations that that have been made by the organization so that the client do not suffer due to getting the wrong information. The marketing material that is prepared by Sigma Global for marketing and advertising locally has to be approved by the organization to maintain the consistency in the market. The clients are mainly students and their main priority is to get information about the universities and academic courses abroad. Hence, the agents have to be completely sure about the courses, the rank of the educational institutions. The students will be unaware to the new place and help regarding transportation is very essential (Lee, Kang Lai, 2013). The company promises accommodation facilities to the students. The promises made by the agents must meet the expectations of the clients and the agents are responsible for this. References Chernomas, W. M., Shapiro, C. (2013). Stress, depression, and anxiety among undergraduate nursing students.International Journal of Nursing Education Scholarship,10(1), 255-266. Fullerton, J. A., Kendrick, A., McKinnon, L. M. (2013). Advertising ethics: Student attitudes and behavioral intent.Journalism Mass Communication Educator,68(1), 33-49. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Armstrong, G. (2013). Principles of Marketing (16th Global Edition). Lee, A. H., Kang, H. Y., Lai, C. M. (2013). Solving lot-sizing problem with quantity discount and transportation cost.International journal of systems science,44(4), 760-774. Mislick, G. K., Nussbaum, D. A. (2015).Cost estimation: methods and tools. John Wiley Sons. Redding, S. J., Turner, M. A. (2014).Transportation costs and the spatial organization of economic activity(No. w20235). National Bureau of Economic Research. Rumelt, R. P. (2012). Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8).