Tourism and Hospitality Report on Uluruâ€Kata Tjuta National Park

Question: Discuss about the Introduction to Tourism and Hospitality Report on UluruKata Tjuta National Park. Answer: Introduction This is a report, which will depict the attributes and attraction of UluruKata Tjuta National Park that is a landscape of culture and have been there for the past millennia. This report will also portray the major market that is the prime visitors of the site. The theories and the concepts will be based on this factors and push pull strategy will be sued to identify the motivation of the visitors (Fodness, 2016). The strengths and weaknesses of this site will also be analyzed to find out the improvements that could be made to this tourist spot. Background UluruKata Tjuta National Park is one of the essential parts of the cultural landscape and it spreads extensively throughout the continent of Australia. This landscape is dominated by the aboriginals in the area and is the representation of the work of Anangu(Environment.gov.au., 2017). This is a national park, which has been managed by the tradition ways of the Anangu. Uluru is the one of the most distinguishing landscape in the continent of Australia, which will show the evolution of the continent as a whole. The landscape is an epitome of the starkness and isolation of the environment in the Australian dessert. This place has spiritual importance for the aboriginal tribes living in that region which has become the symbolic personification of the landscape in Australia (Leavesley Cary, 2013). This has grabbed the attention of the large number of visitors both international and national and made the landscape as one of the most popular visiting sites in central Australia. The UluruK ata Tjuta Aboriginal Land Trust has owned the land of the park and the area of the park is about 1325 square kilometres. The law of the aboriginal is prevalent in that region and the traditional law system followed by the tribal people has been passed on to the next generation (Environment.gov.au., 2017). These aboriginals are working in maintaining and managing the heritage of this site and the law followed by the Anangu helps in the uniting the tribe as the whole. This park is diverse in culture and consists of rare species of flora and fauna which is being protected by the joint effort of the trust and the national government. Tourism is the main industry for the generation of the revenue as it is one of the main attractions for the visitors from abroad. The rich culture and heritage of the parka and the people living in that region is the main reason for the inclusion of the park in the world heritage list (Kltringer Dickinger, 2015). The park is one of its kinds as group of na tive people and the landmanagement authorities are managing it jointly. This helps to provide the visitors with a better understanding of the culture and the values practiced by the aboriginals in that region. Push and pull factor The motivation of the tourists is based on the two dimensions of pull and push where the visitors are pushed by their own internal forces and the attributes of the destination will cause the pull. These two dimensions are very important factors for generating motivation among the individuals. The park is the premium location for the international and national visitors. However, the motivation factors for both these travelling groups are different from each other. The push factor is more effective for the national visitors where they are drawn towards the site due to the cultural values and practices of the region (Morgan et al., 2017). There are lot of aboriginals who have moved away from their homeland and have been living in the coastal cities so they are attracted to their own culture and the values. There are lot of people who are pulled by the urge of relaxation and self-exploratory measures, which will enable them to spend some quite time alone. However, the park is immensely p opular among the travellers from all over the world as it has been included in the world list of heritage. Thus, the pull factor is much more effective for this site as most of the foreign travellers are engrossed due to the attractiveness and attributes of the park (Na et al., 2017). The park consists of endangered species of flora and fauna, the culture of the park and the aboriginals living over is a major attraction for the people. This attractive feature of the national park is the unique selling proposition for the tourism companies where they use the pull strategy to grab the attention of the travellers. The perception of the visitors will be different based on the information they receive about the various attributes of the destination. The model for the push and pull motivation is dependent on the needs and wants of the travellers and due to the rich cultural heritage and the scenic beauty it has grabbed the attention of lot of foreign visitors (Baldi et a., 2017). The Aust ralian government generates maximum of their exports from the travel and tourism so they have promoted the UluruKata Tjuta National Park, as it is most promising cultural heritage of the country. Thus, it can be said the motivation of the travellers are driven by their internal desires and the choice of the destination depends on the attributes of the tourist site. Strength and weaknesses The UluruKata Tjuta National Park have issues in the field of resources, operations and brand image. The land committee and the indigenous people of that region manage the national park jointly so there is lack of clarity in the decision-making procedure. The decision-making procedure is totally based on the traditional laws of the land so there are lot of constraints attached to it(Lee, 2013). Themanagement of the national park is tough for the management team as the social traditions for the region is complex and sensitive. The amalgamation of the traditional law and the modern society is the major weakness of the national park. The cultural aspect of the park is very essential and it remains closed on special occasions. the visitors are unaware of the culture and values of the aboriginals so it is necessary for them to restrain their behaviours so that they do not offend the local people in that area (Grose, 2017). There are so many complexities attached to that area but still it is the one of the most popular tourist sites in Australia. The very reason of the fact is the scenic beauty and the availability of large amount of endangered species of flora and fauna. The evolution of humankind can be understood by visiting that place as it will provide the visitors with information and facts, which will astonish them. The bush food and the rock in the region is very famous and has grabbed the attention of all the foreign tourist. The current statistics portray that the amount of visitors have increased significantly in the last year and it supposed to increase even further. Themanagement team provides the visitors with an application, which acts as a guidance system, and level of satisfaction among the consumers is very high. The smart phone app will provide the visitors with all the relevant information and the restriction, which will make their journey even more peaceful and satisfying. Management of the UluruKata Tjuta National Park Themanagement of the park is based on the traditional law of the land and the leaders have passed on the law of the land for centuries. The rules and regulation of the native people helps in unifying the different tribes in the region and the management areas has been equally divide among the natives and the land authorities. This law of the natives and the knowledge of the land authorities has helped in the development of the region (nder, Wber Zekan, 2017). They have to adjust to the traditional beliefs of the natives and so the work schedule and the management of the park has to be in alignment with the cultural beliefs and the values of the aboriginals. The sustainability of the frame work is based on the strict orthodox rules so the management is focusing on combing the essence of traditional approach and the modern knowledge (Haynes, 2017). Conclusion Thus, it can be concluded form the report that is one of the most premium destinations for the foreign travellers. The UluruKata Tjuta National Park statistics show that the number of the visitors has increased significantly and it has been predicted to be increased even further. The usage of the push and pull factor has been done in effective way which has increased the popularity of the site. The information has been provided to the consumers in such a manner that it can pull the visitors towards the site. Moreover, the cultural and ethnic value of the park is unique and provided the travellers with worthy experience. The level of satisfaction among the tourist is very high and the positive reviews have further increased the popularity of the landscape. References Environment.gov.au.(2017).Www.environment.gov.au. Retrieved 16 june 2017, from https://www.environment.gov.au/system/files/resources/f7d3c167-8bd1-470a-a502-ba222067e1ac/files/management-plan.pdf Fodness, D. (2016). 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