Universal Moral Wrongs and Relativism Free Essays

Universal Moral Wrongs and Relativism Lori-Ann Racki SOC120- Intro to Ethics and Social Responsibility Dr. Megan Reid November 12, 2012 Universal Moral Wrongs and Relativism In the article â€Å"Some Moral Minima†, Lenn Goodman argues that there are certain moral wrongs that are universal. He describes four areas he believes are areas of universal moral wrongs in detail. We will write a custom essay sample on Universal Moral Wrongs and Relativism or any similar topic only for you Order Now Morality has been an issue that many societies all over the world have been trying to understand and contend with for a very long time. In this paper I will explain how I agree with Goodman on the belief that certain things are and should be considered simply wrong universally. I will also explore the challenges Goodman presents to relativism by using specific examples of these challenges. I will discuss how I think there should be such universal moral requirements and defend these answers. I will then be concluding that although I agree with Goodman’s argument, the theory of relativism makes one reconsider the logical reasoning of moral minima and if it is possible to have universal moral wrongs accepted by all societies and cultures. In Goodman’s argument he confirms four universal and fundamental things that are considered not acceptable and wrong in society- moral minima. The first is genocide which also includes politically induced famine and germ warfare. The second is terrorism which also includes kidnapping and child labor force including using them as child warriors. The third category is polygamy which can encompass slavery and incest. The final category he covers is rape and female genital mutilation (Goodman, 2010, p. 8). I would without a doubt agree and share these same sentiments as Goodman describes. I would say that most of what Goodman has outlined in his arguments would be considered by most civilized societies as acts that deny human beings their rights to live a comfortable life and these acts would be considered wrong and immoral to these societies. Therefore, I would say that Goodman was right and accurate to create this list of moral wrongs that can and do affect many societies. Of course, Goodman’s statements have and will be questioned with critical thought by those who attempt to challenge the facts he has presented. We do live in a world where everything is subject to different types of interpretation, or relativism which as described by Mosser is â€Å"relativism is the idea that one’s beliefs and values are understood in terms of one’s society, culture, or even one’s own individual values† (2010, chap. 1. 8). Therefore, some of Goodman’s beliefs contradict some of the current cultural customs and traditions that have been considered acceptable in some societies. For instance, terrorism, to the ones that are involved with this act it is not wrong because they are doing it in some cases to win a kind of moral pass by risking self-immolation; they are willing to ask of themselves what they take from others. These terrorists think that they are getting offered glory and God’s garden for their act in order to erase their past and simplify their future (Goodman, 2010, p. 9). Another example would be to say that polygamy is universally wrong, would be very controversial because in many countries it is not only accepted but promoted within their culture. In the United States, polygamy is considered wrong and is illegal, but in a village such as Northern Ghana, the village chief has 11 wives and this is acceptable in his culture (Mosser, 2010, chap. 1. 8). In this example the percept ion of right and wrong is dependent on the person contending with it and the cultural beliefs they belief in. Another similar example would be Goodman’s statement that female genital mutilation is simply wrong is subject to different interpretations dependent upon cultures and customs in different societies. In some African societies this act is done to a young child to prepare her for womanhood and is considered an act of virtue. This act is considered a rite of passage that has been deeply entrenched into some of these African customs and societies. Therefore, regarding this act as immoral is very controversial and is subject to a wide range of interpretation depending upon the culture and society trying to interpret it. When considering the examples within this paper, it is clear that there is not a simple answer to whether there should be universal moral requirements. For me, I do believe we should have some universal moral requirements as human beings, but when you study other cultures and societies it can be shocking to find out that what we consider to be wrong in general is practiced in some cultures as normal behavior. As described terrorism would be considered wrong and immoral to many people in the world because the human life is considered sacred, but for those who do this to fulfill what they consider their religious obligation, it is not wrong but expected. Polygamy would also be considered by many as a wrong thing to do because it demoralizes and dehumanizes woman, it makes woman objects of ownership and not an individual human being. Yet for those that live in societies such as the Muslim society and the Northern Ghana village, it is not just accepted as the right thing to do but it can also be encouraged by the society members. Female genital mutilation is another area that many civilized societies would consider wrong and immoral to do because it hampers all sexual satisfaction for the female, and could cause sickness or even death if not done properly. Yet for those born into these African and other societies, they consider this act a rite of passage as well as a way to prevent woman from being promiscuous and/or having extra marital affairs and therefore it is the right thing to do. In conclusion, although I do agree with Goodman that there are certain things that are simply wrong, it is almost impossible to believe that there can be such universal moral requirements or moral minima. Logically I believe that there should be universal moral requirements throughout the world because of the cultural and society beliefs that I have gained throughout my life. Thinking objectively though, I think we need to accept the fact that no one man or woman can stipulate the rules of right and wrong for all cultures and societies throughout the world because of the accepted theory of relativism. If we were to give one human being the right to determine what is universally wrong, and what universal morals should be then we would be giving up all the rights of individual’s to live by their own cultural beliefs. It is human nature to question what is morally right or what is morally wrong, but no one person can really ever be one hundred percent perfect. Therefore, does it make sense for us to accept the ideas and beliefs of what is right or wrong given to us by one person? I don’t believe that we can agree to this either logically or morally. I believe that relativism is ultimately one of the main reasons why universal moral minima will not be able to be accepted by the world as a whole. References: Goodman, L. E. (2010). Some Moral Minima. Good Society Journal, 19(1), 87-94. Retrieved from: http://web. ebscohost. com/ehost/pdfviewer/pdfviewer? sid=e88efb93-bef5-4563-96c8-5c37daa7eb0e%40sessionmgr115vid=4hid=105 Mosser, K. (2010). Introduction to ethics and social responsibility. San Diego, Bridgepoint Education,  Inc. retrieved from https://content. ashford. edu/books/AUSOC120. 10. 2/sections/ch00 How to cite Universal Moral Wrongs and Relativism, Essay examples

Memo to Agents of Sigma Global Samples †MyAssignmenthelp.com

Question: Discuss about the Memo to Agents of Sigma Global. Answer: The memo below discusses about the company named as Sigma Global that provides services to its clients who are interested to undertake courses at universities overseas. The services include marketing, promotion of courses, advising students on academic matters, providing them with accommodation, transportation, and care services to the students. The following memo is addressed to Mrs. Rania Singh who is the Customer Services Agent. The Company Sigma Global provides services to their clients who are interested to undertake university courses overseas. They are mainly students and the company helps them by providing them with advice related to academics and care services. The company has clients in more than hundred and fifty countries over the world (Kotler Armstrong, 2013). A large client survey that had taken place and it was noticed that there had been a problem in the uniformity of the information provided by the agents to the probable clients. There have been some policy changes and a number of recommendations have been made. There is need for an approval by the agent from the Sigma Global for preparation of any material of marketing for the local marketing and advertising (Fullerton, Kendrick McKinnon, 2013). Ethical marketing has to be ensured by the agents concerned. Ethical marketing is the applying of the marketing ethics in the process of marketing. This will allow the company to be responsible towa rds their clients. The ethical marketing promotes the qualitative benefits for customers, which usually are failed to be recognized (Jobber Ellis-Chadwick, 2012). The information about each institution is to be ensured by the agents. The agents also need to be certain about the courses that are delivered and the ranking of the Universities. The agents have to be certain that there is the representation off all the institutions in an equal and fair manner. The agents provide advice on issues related to accommodation to the students who apply for the University courses overseas. The accommodation advices that are provided should be accurate and a promise to meet the desired expectations and experiences. Sigma Global provides transportation to the students and other clients in the first weeks in Australia (Redding Turner, 2014). The advice that is related to transportation should have the estimated cost, concessions and other benefits. Cost estimate is the product, which belongs to the cost estimating process (Mislick Nussbaum, 2015). This cost estimate has a single value and has identifiable component values. Concessions are granted in response to demands of the students and the other clients. Sigma Global also offers childcare services to the students. The cost of the childcare and the duration of such services, which are mainly concerned with opening hours and the university breaks (Chernomas Shapiro, 2013). The organization would like to persuade the agents to comply with the recommendations made by the organization. The agents should provide the students with complete knowledge about all the services that the organization gives to its clients around the world. The matter is to be clearly stated so that the agents have a clear idea about the policies of the organization. Due to the large client survey that had taken, place the problem in the uniformity of the information provided by the agents to the probable clients (Rumelt, 2012). The Sigma Global Company would like to show their commitment towards the students to make the right choices in the academic courses. The organization is confident that uniform and consistent information will be provided to the clients. Sigma Global has made these changes in the policies so that the agents do not provide incorrect information to the probable clients. The company wants to eliminate any loopholes that had generated by the agents while providing information to the respective clients. This is an attempt made by the company to make amends to the mistake com mitted by the agents during transformation of information to the respective clients. The agents have to comply with the recommendations that that have been made by the organization so that the client do not suffer due to getting the wrong information. The marketing material that is prepared by Sigma Global for marketing and advertising locally has to be approved by the organization to maintain the consistency in the market. The clients are mainly students and their main priority is to get information about the universities and academic courses abroad. Hence, the agents have to be completely sure about the courses, the rank of the educational institutions. The students will be unaware to the new place and help regarding transportation is very essential (Lee, Kang Lai, 2013). The company promises accommodation facilities to the students. The promises made by the agents must meet the expectations of the clients and the agents are responsible for this. References Chernomas, W. M., Shapiro, C. (2013). Stress, depression, and anxiety among undergraduate nursing students.International Journal of Nursing Education Scholarship,10(1), 255-266. Fullerton, J. A., Kendrick, A., McKinnon, L. M. (2013). Advertising ethics: Student attitudes and behavioral intent.Journalism Mass Communication Educator,68(1), 33-49. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Armstrong, G. (2013). Principles of Marketing (16th Global Edition). Lee, A. H., Kang, H. Y., Lai, C. M. (2013). Solving lot-sizing problem with quantity discount and transportation cost.International journal of systems science,44(4), 760-774. Mislick, G. K., Nussbaum, D. A. (2015).Cost estimation: methods and tools. John Wiley Sons. Redding, S. J., Turner, M. A. (2014).Transportation costs and the spatial organization of economic activity(No. w20235). National Bureau of Economic Research. Rumelt, R. P. (2012). Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8).

Tourism and Hospitality Report on Uluruâ€Kata Tjuta National Park

Question: Discuss about the Introduction to Tourism and Hospitality Report on UluruKata Tjuta National Park. Answer: Introduction This is a report, which will depict the attributes and attraction of UluruKata Tjuta National Park that is a landscape of culture and have been there for the past millennia. This report will also portray the major market that is the prime visitors of the site. The theories and the concepts will be based on this factors and push pull strategy will be sued to identify the motivation of the visitors (Fodness, 2016). The strengths and weaknesses of this site will also be analyzed to find out the improvements that could be made to this tourist spot. Background UluruKata Tjuta National Park is one of the essential parts of the cultural landscape and it spreads extensively throughout the continent of Australia. This landscape is dominated by the aboriginals in the area and is the representation of the work of Anangu(Environment.gov.au., 2017). This is a national park, which has been managed by the tradition ways of the Anangu. Uluru is the one of the most distinguishing landscape in the continent of Australia, which will show the evolution of the continent as a whole. The landscape is an epitome of the starkness and isolation of the environment in the Australian dessert. This place has spiritual importance for the aboriginal tribes living in that region which has become the symbolic personification of the landscape in Australia (Leavesley Cary, 2013). This has grabbed the attention of the large number of visitors both international and national and made the landscape as one of the most popular visiting sites in central Australia. The UluruK ata Tjuta Aboriginal Land Trust has owned the land of the park and the area of the park is about 1325 square kilometres. The law of the aboriginal is prevalent in that region and the traditional law system followed by the tribal people has been passed on to the next generation (Environment.gov.au., 2017). These aboriginals are working in maintaining and managing the heritage of this site and the law followed by the Anangu helps in the uniting the tribe as the whole. This park is diverse in culture and consists of rare species of flora and fauna which is being protected by the joint effort of the trust and the national government. Tourism is the main industry for the generation of the revenue as it is one of the main attractions for the visitors from abroad. The rich culture and heritage of the parka and the people living in that region is the main reason for the inclusion of the park in the world heritage list (Kltringer Dickinger, 2015). The park is one of its kinds as group of na tive people and the landmanagement authorities are managing it jointly. This helps to provide the visitors with a better understanding of the culture and the values practiced by the aboriginals in that region. Push and pull factor The motivation of the tourists is based on the two dimensions of pull and push where the visitors are pushed by their own internal forces and the attributes of the destination will cause the pull. These two dimensions are very important factors for generating motivation among the individuals. The park is the premium location for the international and national visitors. However, the motivation factors for both these travelling groups are different from each other. The push factor is more effective for the national visitors where they are drawn towards the site due to the cultural values and practices of the region (Morgan et al., 2017). There are lot of aboriginals who have moved away from their homeland and have been living in the coastal cities so they are attracted to their own culture and the values. There are lot of people who are pulled by the urge of relaxation and self-exploratory measures, which will enable them to spend some quite time alone. However, the park is immensely p opular among the travellers from all over the world as it has been included in the world list of heritage. Thus, the pull factor is much more effective for this site as most of the foreign travellers are engrossed due to the attractiveness and attributes of the park (Na et al., 2017). The park consists of endangered species of flora and fauna, the culture of the park and the aboriginals living over is a major attraction for the people. This attractive feature of the national park is the unique selling proposition for the tourism companies where they use the pull strategy to grab the attention of the travellers. The perception of the visitors will be different based on the information they receive about the various attributes of the destination. The model for the push and pull motivation is dependent on the needs and wants of the travellers and due to the rich cultural heritage and the scenic beauty it has grabbed the attention of lot of foreign visitors (Baldi et a., 2017). The Aust ralian government generates maximum of their exports from the travel and tourism so they have promoted the UluruKata Tjuta National Park, as it is most promising cultural heritage of the country. Thus, it can be said the motivation of the travellers are driven by their internal desires and the choice of the destination depends on the attributes of the tourist site. Strength and weaknesses The UluruKata Tjuta National Park have issues in the field of resources, operations and brand image. The land committee and the indigenous people of that region manage the national park jointly so there is lack of clarity in the decision-making procedure. The decision-making procedure is totally based on the traditional laws of the land so there are lot of constraints attached to it(Lee, 2013). Themanagement of the national park is tough for the management team as the social traditions for the region is complex and sensitive. The amalgamation of the traditional law and the modern society is the major weakness of the national park. The cultural aspect of the park is very essential and it remains closed on special occasions. the visitors are unaware of the culture and values of the aboriginals so it is necessary for them to restrain their behaviours so that they do not offend the local people in that area (Grose, 2017). There are so many complexities attached to that area but still it is the one of the most popular tourist sites in Australia. The very reason of the fact is the scenic beauty and the availability of large amount of endangered species of flora and fauna. The evolution of humankind can be understood by visiting that place as it will provide the visitors with information and facts, which will astonish them. The bush food and the rock in the region is very famous and has grabbed the attention of all the foreign tourist. The current statistics portray that the amount of visitors have increased significantly in the last year and it supposed to increase even further. Themanagement team provides the visitors with an application, which acts as a guidance system, and level of satisfaction among the consumers is very high. The smart phone app will provide the visitors with all the relevant information and the restriction, which will make their journey even more peaceful and satisfying. Management of the UluruKata Tjuta National Park Themanagement of the park is based on the traditional law of the land and the leaders have passed on the law of the land for centuries. The rules and regulation of the native people helps in unifying the different tribes in the region and the management areas has been equally divide among the natives and the land authorities. This law of the natives and the knowledge of the land authorities has helped in the development of the region (nder, Wber Zekan, 2017). They have to adjust to the traditional beliefs of the natives and so the work schedule and the management of the park has to be in alignment with the cultural beliefs and the values of the aboriginals. The sustainability of the frame work is based on the strict orthodox rules so the management is focusing on combing the essence of traditional approach and the modern knowledge (Haynes, 2017). Conclusion Thus, it can be concluded form the report that is one of the most premium destinations for the foreign travellers. The UluruKata Tjuta National Park statistics show that the number of the visitors has increased significantly and it has been predicted to be increased even further. The usage of the push and pull factor has been done in effective way which has increased the popularity of the site. The information has been provided to the consumers in such a manner that it can pull the visitors towards the site. Moreover, the cultural and ethnic value of the park is unique and provided the travellers with worthy experience. The level of satisfaction among the tourist is very high and the positive reviews have further increased the popularity of the landscape. References Environment.gov.au.(2017).Www.environment.gov.au. Retrieved 16 june 2017, from https://www.environment.gov.au/system/files/resources/f7d3c167-8bd1-470a-a502-ba222067e1ac/files/management-plan.pdf Fodness, D. (2016). The problematic nature of sustainable tourism: some implications for planners and managers.Current Issues in Tourism, 1-13. Kltringer, C., Dickinger, A. (2015). Analyzing destination branding and image from online sources: A web content mining approach.Journal of Business Research,68(9), 1836-1843. Lee, T. H. (2013). Influence analysis of community resident support for sustainable tourism development.Tourism Management,34, 37-46. nder, I., Wber, K., Zekan, B. (2017). Towards a sustainable urban tourism development in Europe: the role of benchmarking and tourism management information systemsA partial model of destination competitiveness.Tourism Economics,23(2), 243-259. Morgan, J., Crooks, V. A., Sampson, C. J., Snyder, J. (2017). Location is surprisingly a lot more important than you think: a critical thematic analysis of push and pull factor messaging used on Caribbean offshore medical school websites.BMC medical education,17(1), 99. Na, H. R., Park, E. J., Yang, S. J., Cha, Y. S., Lee, M. A. (2017). Analysis of consumers' needs and satisfaction related to food culture in Jeonju Hanok Village: Application of the Push-Pull factor theory.Journal of Nutrition and Health,50(2), 192-200. Winton, T. (2017). The Island Seen and Felt.Places Journal. Haynes, C. (2017). The value of work and common discoursein the joint management of Kakadu National Park.The Australian Journal of Anthropology,28(1), 72-87. Baldi, G., Texeira, M., Martin, O. A., Grau, H. R., Jobbgy, E. G. (2017). Opportunities drive the global distribution of protected areas.PeerJ,5, e2989. Grose, M. (2017).Constructed Ecologies: Critical Reflections on Ecology with Design. Taylor Francis. Leavesley, A. J., Cary, G. J. (2013). The effect of patch area on birds in central Australian mulga (Acacia aneura) woodland of different times-since-fire.Pacific Conservation Biology,19(1), 28-38.

African American vs. Caucasian Americans essays

African American vs. Caucasian Americans essays At first glance some people might consider this paper to be on the racial side, however it was all written by observations made. There are many differences between African Americans and Caucasians, some people don't see the differences because of ignorance . You must read the paper with an open mind and take none of this to heart. African American and Caucasians function differently in public surroundings. When you see a young African American you usually see them in groups of four of more. However, when one of them gets into a disagreement five to ten more show up in their defense. They are a very close knit group of individuals. I have also noticed that when you see a young African American walking around they are usually singing, talking very loud or running around. Also when they are in groups they are very loud and take over the area that they occupy. On the other hand when you see Caucasians they are rarely in groups of three or more. To top it off when someone in one of their groups gets in trouble the rest of the group is nowhere to be found. Most times when you see young Caucasian people in a group they are for the most part within a normal speaking level. These two groups tend to act differently in the public due to their cultural differences. There are a number of differences between the churches of African Americans and Caucasians. At most typical African American churches there are no true sermons. The African American churches tend to do more entertaining rather than teaching. They also do a great deal of singing and dancing involved in there praising of God. They emphasize fellowship in their churches especially after church when they all gather and close the celebration with a meal together. However at a typical Caucasian church there are a few differences. To start it off when you first walk in you get a program detailing what will be happening through the service. The...

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Describe the causes and efffects of the Pliocene warm period Literature review

Describe the causes and efffects of the Pliocene warm period - Literature review Example The age was marked by various critical tectonic occasions that made the scene we know today. One such occasion was the joining of the tectonic plates of North and South America. This joining was realized by a movement of the Caribbean Plate, which moved somewhat eastwards and structured an area connect over the Isthmus of Panama. The association between North and South America had a noteworthy effect on widely varied vegetation in two regards: (1) ashore, the production of an area extension empowered animal groups to relocate between the two landmasses (Cane et al, 2001 412). This prompted a relocation of armadillo, ground sloth, and porcupines from South to North America and an attack of canines, felines, bears and steeds in the inverse bearing. (2) The joining of the two tectonic plates likewise prompted changes in the natures domain. An environment with species that had been associating for billions of years now got divided into the Atlantic and Pacific Oceans. This thus had a cri tical effect on the advancement of the species which got disconnected from one another. Throughout the Pliocene the tectonic plates of India and Asia additionally impacted, which framed the Himalayas. In North America, the Cascades, Rockies, Appalachians, and the Colorado levels were elevated, and there was movement in the mountains of Alaska and in the Great Basin reaches of Nevada and Utah. The end of the Pliocene was checked in North America by the Cascadian transformation, throughout which the Sierra Nevada was hoisted and tilted to the west. In Europe, numerous mountain ranges developed, including the Alps, which were collapsed (Dowsett, 2007 478). Throughout the span of the Pliocene, the worldwide atmosphere got to be cooler and drier. The start of the age saw various changes in temperature, which offered route to the general cooling pattern towards the end

FOOD INTAKE Essay Example | Topics and Well Written Essays - 750 words

FOOD INTAKE - Essay Example I have kept track of what I ate for three days. To keep account of the mentioned food intake, I have used the iProfile tool. With its help, I have examined my eating habit. Specifically, I have tried to find out whether I eat the optimal amount of lipids, carbohydrates, fiber, and proteins. Lipids, carbohydrates, and proteins are the names of nutrients needed by each person in order to have their body functioning properly. In particular, protein is known to play the role of building blocks for numerous things within the human body. To specify, the body needs protein to build tissue as well as bones, skin and cartilages. Protein is the building material for our hair and nails. Also, it takes part in the formation of enzymes and hormones in the human body. Having reviewed the intake of protein for the mentioned period, I can say that most protein that gets into my body is from eating beef and chicken. In addition, I’ve got to know that protein is in many products that I consume without being aware of this. These are chocolate candies, potato chips, coffee, and salad. All in all, I get 47 g of protein. As for foods that provide carbohydrates in my daily intake, these are, first of all, bread and cheese. Some other things rich in carbohydrates are jalapenos, salad, and iced tea. My intake of carbohydrates is 182 g. As for lipids, I consume them within almost all food that I eat, including bake potato, chicken, beef, salad, etc. The intake of lipids is 73g. Commenting on lipids in my daily dose, it needs to be mentioned that my intake of oil is very low. With reference to My Pyramid, it corresponds to zero or below 10%. Having compared my data with DRI, I can say that my carbohydrates intake is rather low. Specifically, I consume 182 g; it, however, needs to be 311-449 g. In order to improve this, spaghetti and whole grain bread may be added as a